E-commerce billing on father's day grows 8%, to $2.1 billion

E-commerce sales in shopping period for parents ' day R $2.1 billion, a growth of 8% over the same period last year, according to a survey Ebit/Nielsen, considering the expectation of consumer purchase e-commerce from 28 July to 11 August. The number of applications has grown 22%, while the average ticket 5,110,000 was R $409, 11.5% drop. According to Pedro Guasti, business consultant Ebit/Nielsen, there was a change in consumer behavior this year. "The fall in average ticket was directly impacted by the sale of products with low added value, such as books, sneakers, supplements, perfume, t-shirts and wine," he said in a statement. "This shows that consumers are still fearful enough virtual in buying expensive products and contract debts," added Guasti.