Dilemmas and opportunities in real estate move 217 startups

Little innovation wont, the housing market is already resolving deadlocks and creating business opportunities with the help of new incoming technology market. In all, at least 217 startups operate in niche. The information is of a survey released yesterday (23) by Alloy Ventures accelerator. Following trend dictated by the fintechs, enterprises mapped identifies as proptechs – in term that combines property (property). The services offered spend so much for innovations such as internet of things, virtual reality and chatbots how managing construction, condominiums or wallets. " The construction sector is one of the least invests in innovation – not only in Brazil, but in the world, "noted the consultant responsible for the study of Alloy Ventures, Raphael Augusto. "While they invest 0.5% of revenues on innovation, cutting-edge sectors like Consumer Electronics Show 9%," he added. One of the factors that collaborate to change the painting is precisely the crisis faced by the construction industry during the recession – when GDP shrank 4.9% sector. From real estate market and CEO of Risknow risk management platform, Leandro Abreu account that bet on nascent company to be "uncomfortable" with the high level of cancellations – or the breaking of contracts for the sale of real estate. " [This is because] the industry was unaware of the risk profile of customers, "says Abreu. In response, the Risknow consumer information condenses from the purchasing process, in addition to 25 databases and social networking, to calculate the score of potential buyers. "We were able to separate good customers from bad customers," punctuates the entrepreneur. According to Abreu, the service has already been used by clients that include two companies listed. It is worth remembering that the recém-sancionada General Data Protection Law (LGPD) must create new obligations for business models of the genus from 2020.No uCondo's case, the headache that can be addressed is the management of condominiums. Founder of startup, Marcus Noble explains that more than 30 features are offered by the platform, which connects residents, porters, liquidators and administrators. In addition to facilitate communication between the parties, the uCondo can generate savings. In the case of an administrator with ten condos that used the service, the payment gateway through the platform reduced bank charges in R $21000 within a year. The management of properties and condominiums is one of the hottest areas between the identified by Alloy Ventures: at least 30 startups operate vertically. Similar potential was seen between searchers and comparators-which brings together other 30. The mapping of startups and augmented reality or virtual properties add up to 24 (see the chart). ChatbotsOutro thread in high alloy Ventures's vision is to home services-where is part of the Upik. "In Brazil, 85 percent of reforms are self-managed," argues one of the founders of startup, Daniel Alves. With that in mind, the company offers quick consulting with architects and interior designers. The service operates through chatbot hosted on Facebook Messenger. The final consumer takes the cost; who pays the service are large networks of construction as Leroy Merlin and C&C. "[After the query,] the store can make a follow to increase sales," said Acharya. Chatbots can also be used in the sale of real estate. The DCI, the construtora e incorporadora & Plan Plan reported the launch of a chatbot named Priscilla. The idea is to increase sales through self-service's available 24 hours a day. FuturoDas 217 startups mapped by Alloy Ventures, 10 assist the search for shared spaces like coworking and coliving options (or House sharing). Another emerging niche is the companies that offer solutions for internet of things (IoT) for monitoring, automation and access control and equipment: at least seven startups are already exploring this market.