Cocoa Show extends the sales experience

The change in consumer behavior and the rise of shopping by mobile devices move the market and reinvent the retail. A study conducted by Cognizant technology consultancy, points out that by 2025 the distinctions between physical and online store will disappear, as consumers seek a satisfaction of your needs. Keep an eye on this trend, the Cocoa, largest Show fine chocolates in the world, participates in the ninth edition of the E-Commerce Forum Brazil, held from 14 to 16 August, at Transamérica Expo Center, in São Paulo. During the event, the brand will act with omnichannel sales, a solution that is based on the convergence of all the channels used by the company. According to Rafael Barboza, Coordinator of e-commerce of Cocoa Show, it is the possibility that the consumer does not see difference between the online world and the offline. "Through the omni-channel strengthen the presence of e-commerce and provide that sales of products are made through mobile devices like tablets, mobiles and iwatches", and remember that the novelty may be experienced at the Cocoa Show. Even in August, the network will implement some of the technologies that will be presented at the event, starting by Ship from Store and Pickup Store in the city of São Paulo. By the end of this year many new features will be made available to consumers.