Blue Fit grows and wants to accelerate expansion

With strong expansion plan, the network wants Bluefit Bill R $110 million this year. The goal is based on intention to open more 23 units and reach 70 operations in 2018.De accordance with Bluefit CEO, Fernando Nero, the differential of the company to sustain this growth is the increasing personalization of the services provided. "The Bluefit is today one of the fastest growing Academy networks in South America to invest in innovation and caring about the customers ' experience," says. Throughout the first half, the company earned $50 million R, volume hit with more than 100,000 students and 900 professionals working on the network. As a result, Nero recalls that between January and June, the company expanded its presence in squares like São Paulo, Minas Gerais, Distrito Federal, Paraná, Santa Catarina, Goiás and Piauí. "We're going to open until the end of the year in Rio de Janeiro, Rio Grande do Sul, Bahia and Espírito Santo". Billionaire market Consulting, Pluri estimates the fitness market in Brazil moves a year, some R $2.2 billion. This financial volume put Brazil among the countries that spend with health and well-being, and opened the market for large networks of Academy seek your market share. In Nero the Bluefit rapid expansion is based on the search for competitive prices with services rendered in units with more than 1200 square meters and about 200 monthly classes. "Are quality services offered at very attractive prices, in addition to the investments in new squares, State-of-the-art equipment and a team of collaborators experts in their fields," he says. To hit the goal of this year, the company plans to merge its own operations and franchises. "Today we have 47 units, being 33 and 14 franchises. 20 units are already in the works, that go to achieve the goal of reaching 70 in early 2019. "