B2w accelerates plan to integrate online and offline

B2W hopes to expand the delivery system "Click & Collect Now, with withdrawn in store up to 1 hour, for more than a thousand points from parent company American stores by the end of the year, said the Chief Financial Officer and investor relations officer of the company, Fábio. According to him the system was released in pilot phase in June, with 10 stores, 100 stores in August. The withdrawal system in 1 hour is one of the initiatives of let's, shared management platform of logistics and distribution assets of Lojas Americanas and B2W Digital.As options that involve withdrawal in physical stores also increase the flow of customers, with approximately of 50% of those who choose this option making purchase of other items in stores, according to the group. As the Chief Financial Officer and investor relations officer of Lojas Americanas, Carlos Padilla, the items sold in these cases are mainly food and bomboniére items. "With average ticket compatible with American stores," said the Executive. Companies that operate in electronic commerce have worked to shorten their lead times and enlarge their models of withdrawals in an attempt to attract more customers. Cash position of Lojas Americanas, Padilha said the country is going through a time of political and economic uncertainties, mainly due to the election year. "As soon as the period of political and economic uncertainty we have more peace of mind ceases to take further decisions regarding the box." The Executive said that the gross margin of the American stores must be less pressed forward, after events in the first half as Easter and the World Cup, in which they sold more items with lower margin. In the second quarter, B2W had cash consumption of R $34 million improvement in relation to R consumed $362 million a year earlier.