Compounding Pharmacies earn relevance

Snapping up 10% of the drug in the country, retail pharmacies that specialize in products handled have expanded the product options to gain space. In a universe of more or less 7000 points of sales, the prospect is that this market to mature gradually combining new technologies and better public acceptance. Moving approximately R $7 billion a year, the companies specializing in drugs handled have found less resistance, both for medical indication as public acceptance, since the beginning of the economic crisis, in 2014. "This market grew approximately of 20% per year, but since the crisis the jump took place for more than 30% due to lower prices," says retail consultant pharmacist and former member of the National Association of Master Pharmaceutical (Anfarmag), Cecilia Lemos. According to the expert, the arrival of larger networks also highlighted this market, and helped in the exhibition sector. "This market is still dominated by family businesses, but the arrival of franchises helped a lot in the sector as a whole," details. A piece of the market betting on innovations that go beyond traditional medicine manipulated with recipe, the marketing director of Pharmapele, Mariana Saldanha, says that the arrival of new products to shelves has sustained the good performance of the company. "In recent years have brought great representativeness specialties to new our recipe, such as nutrition, nutrology, longevity, among others," she says. The network, which operates through franchises, reached 70 units last year, and the goal is to inaugurate 10 points and sales this year. "We are consolidated in the North and Northeast. The goal is to focus the expansion mainly in the Midwest and Southeast regions, "explains. To get closer to the consumer, she points out that the company has more than 1,000 active principles. "Among the advantages is produce the exact amount of capsules that the patient needs, avoiding the medicine disposal surplus when purchased by card," she says, underscoring the growing participation of dermacosmetics and other beauty items have grown about of 20% per year. Who also look to 2018 with big plans is the Formula network Pharmacy. With more than 70 units and good participation in the Northeast market, the company plans to open up the markets of the South and Southeast this year. Cities of the States of São Paulo, Rio Grande do Sul, Santa Catarina, Minas Gerais and Espirito Santo are in the sights of the network, which will open your first franchise in Rio de Janeiro this semester. For 2018, the goal is to reach 90 points and Bill R $100 million. "We invested $1.5 million in the last two years R to the structuring of the Franchisor, brand positioning, staff training and today we are able to expand to the entire Brazil," said the Manager of the expansion Formula, Bruno Costa. As a result, the company expects the Southeast market, greater representative for Brazil in terms of consumption, represents 20% of the revenue of the network as a whole. "We seek large cities with population more than 70000 inhabitants", he ponders. The company's strategy is based on robust numbers. According to the Brazilian Franchising Association (ABF) franchises that specialize in areas such as beauty, health and well-being grew 12.2% in 2017. With familiar character Handles More has two units in Belo Horizonte operating since 1980. With the high demand of recent years, the company turned professional and, even without opening new units, has done partnerships with other pharmacies to sell their products. "We saw a high demand, for example, to products anti age, or detox capsules. With this bull market, we increased our production by almost 40% between 2016 and 2017, and we will raise 20% more this year, "says the company's new products Manager, Emilio Tavares Góes.