Wi-fi in the stores set the tone of the digital potential in sugar loaf

A recent investment of Grupo Pão de Açúcar gives an idea of what the company mean when you put the "digital transformation" as one of the foci of the year and the management of the new President, Peter Estermann. Since December last year, all the Extra sugar and bread shops have wireless internet for guests. Now, the company can recognize when a consumer who already registered walks into a selling point. Combine that with the fact the company has information on the buying habits of 14 million of its customers loyalty programs and has something with potential to be a retail revolution. One step at a time. Officially, the Pão de Açúcar group has not yet announced his future plans. He admitted, however, that the geolocation is part of digital strategies ahead of us. The group released this Thursday, 1, a new program to "buy and win", with prizes for those who spend in stores and use the application. (Chandu Shah)