EGG WEIGHT DECREASES, BUT PRICE INCREASES

Consumers who are shopping the typical Easter eggs will come across two findings anything sweet: prices have increased, but the weight of eggs decreased. The alert is the Foundation Institute of economic research, Accounting and administrative of Minas Gerais (Ipead), the Federal University of Minas Gerais (UFMG). To realize that the delicacy was lower, the researchers decided to calculate the price per gram, to a more appropriate comparison. With that, the study pointed out that the price of the Easter egg rose 14% in 2018 compared with last year, with the period inflation was 3.22 percent. The average price of egg this year is $ $37.44. Ipead Research Manager, Eduardo Antunes emphasizes that the reduction in weight of the egg was not great, for example, of 196 grams to 183 grams. With that, it may be that the drop in the amount of chocolate may go unnoticed by the consumer. "There's been a change in the basis weight of the characteristic Easter products. And this reduction is not always visible. In some cases, the reduction may occur not in size, but in thickness ", exemplifies. With this, the consumer may even think you're taking the same egg last year for a similar price, but may actually be buying one with smaller quantity of chocolate. According to the research of egg Ipead Lacta milk was offered last year in 196g. This year, came in the 183g model. But the price per gram, rose 22.30% (from R to R $0.13 $0.16). The Shot also Lacta, last year was offered in the 236g package, which this year went to 223g, but the price of the grass rose from R to R $0.11 $0.16, 46.19%. The Serenade of Love to milk, the Boy, was sold in 2017 with 220 g, but passed for 190 g, with the price of grass ranged from R to R $0.14 $0.19, 34.01% elevation. The Lipstick to milk continued with the same 186g, but the price went from R to R $0.16 $0.19 gram, 15.97% increase. Cheaper-The Nestlé Galak, fell to 210 g to 185 g, with the price rising from R to R $0.15 $0.19, 31.10% positive variation. Kit Kat has decreased in size and price from 330 to 313g, with the price dropping R $0.18 gram for R $0.14 (-17.52). For the research, analyzed 17 distinct presentations of Easter eggs. The variations in the prices of these products, between an establishment and another, reached 40%. Example is the Bis Laka (white), Lacta, 240 g, which was found at the minimum price of R $28.50 and R $39.90 with maximum variation of 40%. The Dream of Waltz, also Lacta, 270 g, was found with R $29.99 and R $41.90 (39.71%) difference. The Lipstick to the milk, Kid, 186g, had prices that ranged from R $28.90 R $39.99 (38.37%) difference. Alpine variation already 350 g, Nestlé, reached 16.53%, with the egg and may be purchased at prices which vary from R $42.90 R $49.99. According to the survey, the box of chocolates, with approximately of 355g, recorded fall of 4.58% in price from R $8.08 last year to $7.71 this. Ipead orientation is that consumers evaluate prices and, if applicable, replace the brand and/or product. "By acting in this way the consumer will make best use of the budget spent and, consequently, will increase your purchasing power," the Institute. Fish-Ipead research also pointed out that the average price of cod has risen 4.69% in 2018 in relation to last year. Already the fish had an average 0.15% drop in prices. Cod port, put, salty, 18.05%, increased with the price of the pound from R to R $75.93 $89.63. Already the price of pound of cod, Saite, unsalted, fell 18.69%, from $37.88 last year to R R $30.80 in 2018. The cation in fresh posts had increased from 16.30 percent, with the price of the pound reaching R $26.16, while last year was of R $22.50. Already the fillet of fresh surubim had fall of 10.10%, from R $47.32 last year to $42.54 this year. Other products were searched, among them the oil: with fall of 2.94%. Your price is on average, R $19.81. A dozen of the egg is 2.91% cheaper, being found the R $5.68. A kilo of potatoes rose 0.39 percent, passing the R $2.58. Sardines in a can is 11.44% more expensive, costing R $2.63.