EASTER SHOULD GROW 8% in SUPERMARKETS

Despite the industry have reworked some products to become more accessible to consumers, prices are on average Easter 5.9% higher than those of last year. And although the supermarket design real growth of 8%, this expectation is given by the low base of comparison to 2017, when the marketing of typical items fell 12%. "As prices had in adjustment of inflation, this year the industry has adapted the eggs, reducing the weight-and also the value in gondolas, allowing a leaner event," explains the President of the State Association of Supermarkets (Agas), Antonio Cesa Long. According to the Chairman, to the date the Gaucho companies will be with 120 releases and hope to sell 6.8 million chocolate eggs until Easter Sunday (April 1), which should boost sales of R $129 million to the sector. Among the chocolates, the estimation of the Agas is that at least 6.1 million boxes are sold, adding to the industry's billing more R $37 million. "Consumers are giving more importance to the price than for the size of the product, and has other priorities and spending needs," says Long, that people are not willing to commit their budgets because of a "festive holiday". Study developed by Agas, presented yesterday, shows that the supermarkets gauchos are optimistic, since the appropriateness of the products made by the industry "is enabling the provision of an Easter leaner, cheaper and more creative for the consumers ". "There will be chocolate eggs for all the pockets, but also kits, baskets and loose chocolates for the increment of the celebrations this Easter," sums up the President of the Association. In some cases, the eggs can be cheaper, since some are now coming with just chocolate, no toy inside. Long notes that will also depend on the creativity of the excite consumers in retail points of sale, with promotional prices and attractive offers. Some packages were made to delight in gondolas, and the vines are already exposed in some companies, even though they are noticeably smaller in volume. The President of Agas points out that the exposure of eggs was anticipated in 2018, and stores must innovate to woo consumers. "Many supermarkets will make kits for this, and bet also on sale of toys out of eggs", exemplifies. Long considering that, despite the anticipation, the sector works within the logic that 80% of the buying decision should occur at the last minute, during Easter week. The leader expects to occur a portfolio adjustment to avoid leftovers and excess promotions after Easter Sunday, as well as a large bet on tablets and bonbons. According to research commissioned by Agas, only 11% of retailers surveyed intend to hire temporary 55 for the period-and 90% of the approximately 1100 temporary jobs created in the State will be vacancies in the industry.