Chocolate bars are already 48% of consumers option This Easter

A commemorative date is very important for a large number of Brazilians, Easter must move the trade at the end of the first quarter of the year. An estimate conducted by the credit protection service (SPC Brazil) and by the National Confederation of Merchants Leaders (CNDL) shows that about 103.9 million Brazilians must make purchases for the occasion. According to the survey, 69% of consumers plan to buy or have bought gifts and chocolates for Easter of 2018 – percentage above the intention of purchases reported in 2017 (57%). Only 12% are not meant to go shopping this year. Among consumers who go shopping for Easter, most (41%) reports intend to spend the same amount as last year, while 36 percent will spend less and 15% guarantee that they will spend more. Among these, the reasons include the desire to buy more products (57%), the fact that prices are higher (37%) and believe that the products are with a very good price and it's worth advantage (29%). Already those who will spend less justify your decision saying they intend to save (48%), that prices have risen too much and the monthly income did not follow the increase (46%) and because they don't want to incur debts (31%). The lifting of the SPC Brazil shows that about 44% of consumers plan to buy the same amount of products that at Easter of 2017, 31% intend to buy more products and 14% buy less. The average expected purchases is five products and the average total expense, R $135.03. To 41%, prices are more expensive. 91% will do price survey. Chocolate bars are option for 48% of consumers the survey also shows that 41% of consumers ears have the feeling that prices for Easter are more expensive this year than in 2017 – a percentage that was 56% in last year's poll. For 31%, the values are in the same range and only 9% believe in lower prices. The survey also showed that most (91%) of buyers intend to do price research before taking the eggs or other products for home, and favorite places are the supermarkets (76%), websites (52%), the shops in malls (38%) and street shops ( 34%). Six out of ten consumers plan to buy chocolate eggs (61%), while 51% prefer the chocolates and chocolate bars 48%. Among the latter, the main reasons for the preference are because I believe that the celebration is more important than the form of chocolate (50%) and find that the bars and chocolates are cheaper (39%). Among those who intend to buy homemade chocolates, the main reasons are considered to be more customized (30%), consider that the quality of the chocolate is better (22%) and help people that sell informally (19%). "The Brazilian consumer has learned that the price variation of Easter eggs is huge and can be close to 100% in some cities, according to Procon. So, go shopping in the first store that appears is a serious mistake. It is ideal if you plan in advance, use the internet to research and make decisions only after seeing the prices at various establishments. Finally, reflect: it is necessary to buy eggs, or is this just one more symbol of consumption? Often the chocolate in other formats, such as, for example, comes out much cheaper for the consumer. But, in any case, if the person does matter, you can get handmade or homemade eggs, leaving more into account and can also be great gifts ". -evaluates the Chief Economist of the SPC Brazil, Marcela Kawauti. Just like last year, the main recipients of gifts will be the children (59%), followed by the spouse (42%), mothers (37%) and himself (35%). Most must pay cash. 50% plan to go shopping in the week before Easter the payment to vista will be the form of payment used at Easter this year, either in cash (63%) or in debit (38%). Other 25% will pay on a credit card in a single installment, while 22% prefer the installment credit card. Among those who will opt for the installment, the average will be 3.5. At the time of shopping, the factors that weigh on the Brazilian's choice are different from those used in most situations. Basically, to choose the location of shopping, people are seeking price (53%), quality of products (52%), promotions and discounts (45%) and diversity of products (36%). Between the main sites intended for purchases are supermarkets (73%), directly with people who do the eggs and chocolates at home (25%) and in shopping malls (25%). Although know where will make your purchases, most people don't seem to be willing to act in advance: 50% plan to shop the week before Easter and 31% have done until the third week of March. Considering the place of celebration, your family character and 54% intend to spend Easter at home, 13% in the House of relatives and 13% at home. Yet research indicates that eight out of ten consumers plan to buy fish for the occasion (80%).