For 43% of retailers, Christmas this year will be better

A survey conducted by the National Confederation of Merchants Leaders (Cndl) pointed out that 43% of retailers expect high sales for the Christmas period. Expansion of stock, diversification of portfolio and contribution in business structure are key strategies. In evaluating the entity's President, José César da Costa, there are signs of resumption in confidence of Brazilian businesspeople already sees a positive new year. "Traditionally, retail sales growth records in this period. Although the economic scenario is still a little warm, Christmas is the most important date for the trade and services sectors, for this reason, the following entrepreneurs excited ", analyzes. The research also shows that just under half (46%) of respondents prepared or intend to prepare the company for Christmas — an increase of 10 percentage points in about 2017. Already the other 44% claim not to have a special plan for your trade in. As regards the intention of enlarging the staff, 35100 vacancies will be created in the temporary retail by the end of the year; 36% intend to implement at least a temporary. For 83% of merchants surveyed that have hired or plan to hire, the main reason is to supply the heated demand during the holiday season. Retailers who do not intend to strengthen somehow teams with new professionals add up to 70% of the survey, 47% of which justifies not realize a significant increase in purchases to justify hiring more.