Danone Reformulates Light Line branding

In order to reinvent the category of light products, Danone has developed new packaging for the line. The redesigned bottles are already being marketed to highlight the characteristics of the products, which, according to the brand, not have fat, lactose and sugar added. The line is composed by spoon yogurt, with 120 g and suggested retail price of R $3.69 to the final consumer, distributed in the flavors Strawberry with vanilla, Passionfruit with mango and cranberry with raspberry; 170 g bottles, with suggested value of R $2.99 to the final consumer, and 850 g, with suggested retail price of R $9.99, both in strawberry and watermelon.