Coca-Cola Creates single format for Returnable

Coca-Cola Brazil developed a new returnable packaging for PET bottles. With an investment of $100 million, the company spends R to market the brands Coca-Cola, Coca-Cola Without sugar, grape soda, Fanta Orange, Fanta, Sprite and Guarana Guarana Jesus in a single format, by changing only the detachable paper label. The bottles are already being distributed in the Midwest and in the State of São Paulo in Brazil. From November, the new format will be marketed also in the Northeast and, in December, in Rio de Janeiro. The projection is that, within two years, all packages have the same pattern.