Entrepreneurs of Brás will invest in marketplace to increase sale

The traditional popular trade of the region of Brás, São Paulo, still hasn't recovered from the crisis. After 1 2017, strategy for this year's draw physical stores to the online channel – movement driven by the arrival of the marketplace in Turning Brás, which aims to bring together retailers and local manufacturers to meet ' baggers ' from all over the country.
To provide the same experience of the region's consumer sales for e-commerce, turning in Brás, released on 29 November 2017, sells both retail and wholesale. "Before, the small retailer needed to get out of town, your move, so you can buy. So, we developed a system where both a retailer as big as the saleswoman standalone may buy wholesale too, "says the CEO and founding partner of the Giro in Brás, Viviane Marrese.
The platform, which received an initial contribution of $1 million, owns 32 companies R at the moment – among manufacturers and retailers of clothing, accessories and footwear. However, to increase the range of e-commerce, the Executive designs reach the end of this year with 300 companies on the site. "We have a big price differential on the site because we were able to negotiate directly with the major manufacturers of Brás" says Viviane.
With expectation to earn above R $50 million in this first year of operation, the challenge is to convince new companies betting on the platform. In February, the Giro in Brás should receive an increase of items in the bed, bath & beyond. For mariners first-timers in e-commerce, the account executive developed a support plan with courses and lectures about business. "In February, we will launch a YouTube channel with information for retailers, buyers and consumers", he adds.
One of the first partners of the Giro in Brás, the Fashion Concept see the strategy to draw the online channel at physical stores as inevitable to grow today. "We specialize in this work of selling online. We have that know-how, selling in marketplaces and 15 in our own website, "said Development Director Concept Fashion, Luciano Days.
After Bill R $2 million in 2017, the company specialized in the manufacturing of women's footwear aims to raise 100% in revenue this year. To this end, the Concept Fashion entered the Giro in Brás offering 320 different models. "In February, we climb over 20000 pairs of shoes to the site. I think the future is online and it is being further explored now. We have a base of 4500 active clients. "
The move required
If the Fashion Concept, founded in 2016, can grow in times of crisis, the same cannot be said of some traditional retailers of Brás. Example, the Baby Center, specializing in the sale of clothing and accessories for newborns, presented 15% drop in sales in 2017. Now, on the other hand, their products come on interest in Brás arousing. In recent days, the area of ' maternity ' kit of the marketplace received 300,000 views.
"Last year was very difficult, low profitability. From October to December was a very bad period. I think 2018 will be a year of growth, but we don't want to start the view effective increase in 2019 ", analyzes the owner of Center Baby, Vinicius Cabral, who still draws a positive future with the presence in a new channel:" e-commerce is a great facilitator; a huge ally for retail. The Giro is good for convenience, and prices in check. "
Something similar happened with the Darlook Jeans, which also saw decrease of 10% in sales in 2017. But that's not all. The company also closed one of its two operations in Brás in December. About to complete 10 years of existence, the Darlook, specializing in the sale of Jeans pants, shorts and Bermuda, intends to earn something in line with that seen in 2017, recovering from three years of decline.
"The year of 2017 wasn't that wonderful for our sales, but we've been waiting for this. We wanted to enter the virtual trade for a long time, but the costs for building its own website are unsustainable. When did this Cute project, we thought it would be good. They always give us support for questions about photos and payment ", says the Director of operation of Darlook Jeans, Gustavo Holland.