With end of limitation in CADE, BRF should throw cheap brand products

The BRF should strengthen the dispute between popular brands in the Brazilian preference from July. On Monday (03), ends the period of suspension of the release of new products called "first price", part of the deal with the Administrative Council for economic Defense (Cade), done in 2011, to approve the merger of Sadia and Perdigão. The ban left the giant hands tied during the biggest economic crisis in the country. The absence of cheap products, more defendants in fall in income, weighed on the company''s performance. Now comes the rematch. The BRF had no comment.