Growing demand for stand-up pouch in Latin America

Surveys indicate significant growth segment of stand-up pouch packs across Latin America. According to surveys of company Aptar Food + Beverage, multinational specialized in packaging dispensers systems, specifically in the food niche, the projections of expansion of the format are of 6.4% (2017); 6% (2018); 5.5% (2019); and 5% (2020). Consolidated between various categories of products, the next four years, in comparison with other models, the regional growth expectancy stand-up pouch format is 9.30%.
According to the company, these projections shall encourage the development of innovations such as the Quick Flip lid, dispensamento solution for flexible packaging launched by the Aptar Food + Beverage. The solution is composed of single piece, making it the most convenient usage to the final consumer. The opening is made with just one hand and performed with only one "click".
"The application of stand up pouch cover responds to growing demand for convenience in packaging. Is the development of flexible, in Brazil, had plenty of refills and position now is a practical alternative to replace the rigid packaging. According to Euromonitor, in Brazil, as well as in other countries, there is a need of re-closing of flexible packaging, "explains Paul Pazinatto, an Executive of the company.
According to Pazinatto, the differential assessments of convenience meets the demand for packaging easy and safe to open and refechar for later use. "The consumer wants to keep in your pantry or refrigerator and bring to the table a beautiful packing, clean and practical. The most common solution of zippers has its shortcomings in repetitive refechamentos ", concludes.
Research conducted by Aptar Food + Beverage with Brazilian and Mexican users pointed out that the Quick Flip "cover is easier to open", "is safer because no on detachable lid", "no caps to choke", "is more convenient because it can be used only with one hand", "more hygienic because you don''t have to touch the spout" and "children don''t use your teeth to open".