Debut Package Younger Glacial

The Glacial beer launches your new visual identity and packaging with campaign starred by singer Marcia Fellipe. Yellow gold color refers to the color of the liquid, while the traditional vibrant blue and white, in the freshness and ice, rescuing the origin of the name brand. According to the company, the goal is to enhance the product and attract the attention of consumers at the point of sale. The new packaging coming into the market in July. With the concept of "ice age''s Sensational," the campaign happens in the North with regional approach. The information shall be conveyed in the squares of Pará (PA), Maranhão (MA) and Piauí (PI) and includes radio, TV, social media and outdoor media, in addition to actions in POV.