Usiminas tries to advance in construction

Usiminas has just developed a new construction steel to try to reduce the idle of your eletrogalvanização line mill in Ipatinga (MG). The goal is to replace part of the supply of cold-rolled steel by this product, more expensive.
Task
Despite the strategy internally there are questions about how to convince the customer making the Exchange, especially in crisis environment. Usiminas says that the line is geared towards the manufacture of doors and Windows and that the products have been developed from observation of market opportunities ". The company claims that the eletrogalvanizados line reached in May the greatest level of dispatches from 2012.