Thursday, June 01, 2017

McDonald''s uses the Uber to grow in the U.S.

Chicago-McDonald''s will expand your delivery service to more than 1,000 branches in the U.S. this week, including in coffee shops in the region of New York. The measure is part of a network of 77 years bet to find a new source of growth.
The network of burgers turned to UberEats, Uber Technologies, to run the program "McDelivery is", which is now available in more than 2,000 Diners.
Among the cities which will count on the service are Dallas, Denver, Fresno, California, Houston, San Antonio, Seattle and Washington.
UberEats wont charge a booking fee — $ $4.99 — say — that can vary from one place to another.
New York City — where the delivery services are widely used and highly competitive — represents the largest test field of the initiative so far.
There''s a lot at stake: the company with headquarters in Oak Brook, Illinois, considers that deliveries will be a $ $100 billion market that could give a new boost to sales.
In New York, the UberEats is available from 7:00 in the morning until 1 a.m., seven days a week.
"We will take the McDonald''s experience to more consumers in their homes, their houses, work environments and beyond," said CEO Steve Easterbrook in a conference call with investors on Wednesday. "We see significant potential."
After testing the delivery service for years, the fast-food industry giant now runs to increase the scale of this initiative.
The idea is that this option is available in 3,500 coffee shops by the end of June. The requests usually come at the end of the day, bringing in revenue at a time when customers may not be going to restaurants, said Easterbrook.
"Almost 60% applications are being carried out at the end of the day or late at night," he said.
"And, how fast is important, the completion of the request until the client port deliver food in less than 30 minutes on average."
Exame - 31/05/2017 News Item translated automatically
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