Craft beer reduces rate of expansion in Brazil

The prolonged economic recession started to weigh on the market for craft beers and forcing microcervejeiros to change their formulas to produce cheaper drinks. The category, which grew at annual rates between 30% and 40%, growing this year at a pace slightly above 10%, according to industry sources. Sales, before focusing on R R $30 labels $50 per litre, are now strongest in the lines of R $20.
"Political instability brought instability also on consumption, that changed. Consumers preferred cheaper craft beers and consumption did not grow as expected. Beers below R $20 per liter are the most sought after. The beers above this value take longer to get out, "said Marcelo Saraiva, President of the Beer, microbreweries Accelerator Hub.
The Bier Hub makes deals with craft Brewers to produce your labels, and make the sale on a national scale. In a year, the Hub 16000 liters of Beer produced 11 beer brewers. The company grows 20 percent per month in sales, but hoped to move 50%. Eduardo Passarelli, a professor at the Institute of Beer and the Brazilian Association of Sommeliers and a member of the bar of the Eggplant Parakeet, says that the main change is the consumer search for beers with lower prices. "Until last year, some labels that cost of R $50 R $100 per liter sold well; Today, they have very low output, "he says. According to Passarelli, most Brewers began to adapt the portfolio of beers to reduce costs and offer the product at lower prices.
The thread
The craft segment represents 0.7% of the brewing industry, according to the beer Institute. It is expected that this percentage will increase to 9% by 2022. The production of category is estimated at 124 million liters per year. In 2016, according to the Ministry of agriculture, livestock and food supply, 148 new breweries were created in the country, totaling 522 companies. The growth was 39.6% in the number of companies.