Congraf develops packaging for line of tints without ammonia of Haskell

Packaging was produced in triplex card 275 g and received application of hot stamping silver, relief and UV gloss varnish
São Paulo, 15 may 2017 – the Congraf produced the new packaging for the line of tints without ammonia of Haskell.
This design required special attention, since throughout the prepress process, packaging Development Department of Congraf sought to adapt the arts for accurate reproduction of colour desired by the client, considered to be essential for communication with the consumer.
Generally, in the universe of tints to hair, transformation products are associated with aggression of the wires. Therefore, the challenge of packing was to establish a communication in which the consumer recognize the toner at without ammonia of Haskell as a product that provides natural hair care.
In this way, the front panel was the main element of the cartridge, largely responsible to take clear and objective information about the differential of a toner at that and does not contain ammonia, contains olive oil, moisturizing during the process.
"It was important to keep in a new line already consolidated mark Haskell. Therefore, we seek to comply with the necessary information to consumers, in addition to the logo of the brand. However, we seek to innovate in colors so that the impact of this differentiated product was featured quickly realized in the gondola, "explains Cesar Costa, Packaging Designer of Congraf.
The automatic bottom cartridge packing the TONER at without AMMONIA EXCLLUSIV TOM, composed of toner at tube 01 (40 g), 01 creamy hydrogen peroxide bottle (60 ml), bula with glove and a sachet of pós-coloração treatment (60 g), was produced in triplex card with printing 5x0 275 g. In addition, the cartridge has received application of hot stamping silver decoration, embossing and UV gloss varnish.
"The Congraf was instrumental in the process of defining colors, performing multiple tests to get to the ideal. The color purple/marsala was developed exclusively by Congraf and the images of women and their placements were planned so that the size of the faces were aligned. Important resssaltar also the printing system, which allowed fine adjustments were made before printing in each box, besides service agility, which enabled this project to stay ready in record time, "says Luciano Lima, art director of the Haskell.