Camicado invests R $20 mi in new units

São Paulo-With newly opened units in Barueri, Teresina and Salvador, Camicado reaches 88 stores all over Brazil and promises to keep your foot on the gas. Despite the crisis, the network segment '' home decorating '' & intends to invest R $20,000,000 in new operations this year, in addition to reshape their products as fashion trends.
From a new concept, with exclusive space for brides and their lists of gifts, the Camicado should open other 11 stores by the end of this year, reaching 99 total operations. Outside the sector to present other points worked in new establishments are more suitable for lighting products exhibition and a larger space for movement of customers.
Acquired by the group in 2011, Camicado Renner today operates in strategic points, and its flagship the gift list service: "we work with exclusive collections entries twice a year in the categories of decor, bed, bath and table, always in line with the fashion trends. With this, we can say that the consumer always finds different products and unique to each trip to the store, "says the General Manager of new business of Camicado, André Oliveira.
With average investment of R $1.5 million per store, the network intends to spread operations in the Northeast, South and Southeast of the country. As an example, in the last 15 days the Camicado expanded your activities in the State of Bahia, with units in Parallel and the Shopping Mall, the latter Bar opened yesterday (04).
Other locations to receive soon branches are Maceió, Belo Horizonte, Curitiba and Rio de Janeiro. For the second half of this year, the Camicado plans to open a unit in Garden Mall Pamplona, with inauguration planned for August in São Paulo.
To attract customers and lovers of cooking, some of the new stores will have '' Gourmet '', an environment created for classes and gastronomic workshops. "We believe that the pleasure of welcoming well tied to the growing movement of '' social cooking '', which integrates the social environments of kitchen homes, the trend is that the demand for products for the home environments continue to rise," says Oliveira.
Own collection
However, it is a mistake to think that the net is investing only in new operations. Currently, about 40% of the mix of products sold by Camicado is developed by the company itself, through the brands of household appliances: '' C '' and '' Home Style ''.
For the winter of 2017, one of the news from Home Style, for example, was the creation of seven collections to serve customers during the season: "[are] based on three lifestyles: Traditional, Neo-Traditional and Modern, that aim to contemplate the different tastes and styles-all developed by Home Style brand. They are: Oca, Rustic Blue, Luxury, Lush, All White, Delicate and Simplicity ".