Heineken terminates agreement with Femsa

Coca-Cola Femsa reported this Wednesday (26/4) which received an official notification of Heineken, manifesting your intention to close the trade agreement with Coca-Cola Femsa and all other distributors of Coca-Cola in Brazil.
Last week, Heineken said it plans to maintain and strengthen the distributors of Brazil Kirin, after obtaining approval of the purchase of rival for Cade (Administrative Council of economic defense). Heineken has not made it clear, however, if you would keep the partnership with Coca-Cola in Brazil for a transitional period. Sought again, Heineken Brazil didn''t want to speak on the subject.
According to Coca-Cola Femsa, Heineken reported that aims to strengthen the structure of distribution, to use the system of bottlers of Coca-Cola. The contract between the two companies would end in 2022. Coca-Cola Femsa reported that evaluates the possible steps to be taken after Heineken. "Meanwhile, we will continue making the product distribution of Heineken," said the company in a statement.