Monday, March 27, 2017

In '' crisis '' Easter, chocolate eggs manufacturers take advantage of creativity to conquer

What was supposed to be sweet is salty. Due to the economic crisis the country faces, the traditional Easter eggs became more expensive for the consumer''s pocket. And official figures prove the thesis. According to the Brazilian Association of the Industry of Chocolates, cocoa, peanuts, hard candies and derivatives (Abicab), chocolate eggs sales fell 27% in 2016, compared to the previous year. But that doesn''t mean we have to pass the date blank, without the delicacy. To bypass the low budget, it pays to use creativity.
One of the trends is the increase in searches for "party favors", such as chocolate bars, Pralines and other similar items. With that in mind, major manufacturers are offering eggs with smaller sizes and more into account. But what has been growing, even, is the market. Make your own eggs, as a way out to save, also creates an opportunity to undertake.
Easter crisis. The Sami Xavier, mining 24 years, bet your chips in "eggs of the crisis", with white chocolate and fried egg-shaped. The idea arose of social networks. In an interview to the newspaper "time" she told jokes as "This Easter, my fried eggs" motivated the recipe. According to the journal, in just four days, the young man has already received more than 380 orders. Each costs $4.
O Estado de S. Paulo - 26/03/2017
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