Hirota Food Express opens two more stores in São Paulo

The network Hirota Supermarkets schedule follows 2017 inaugurations, which provides for the opening of 17 stores by the end of the year. The retailer will open two more stores in the next few days in the Express format. Inspired by the Japanese konbinis, the retailer will inaugurate two units of Hirota Food Express. Located on the South side of the city, the first one will be opened on March 31 on the street Teodoro Sampaio, in pine trees, and the second in the day April 5, at rua Cardoso de Melo, in Vila Olímpia.

"Our goal is to maintain an average of one opening every 20 days, until the end of the year. That way we could fulfill our goal and we''re going to have 20 stores in activity, adding the three units in operation with the seventeen inaugurations, "says Helium Freddi, chief marketing officer of the group.

According to the retailer, the units Express offers fresh dishes, options ready and healthy, without preservatives, prepared daily in the kitchen of the network, as well as snacks, sandwiches, salads and desserts. Oriental cuisine is one of the highlights, with temakis, sushi, sashimi and lunch boxes (Japanese lunch box with well-balanced meal) and the line of functional dishes and healthy low calorie.
The stores also will have space for the products of the Daiso by Hirota, Japanese shop that operates within the network of supermarkets, with gifts and utility items, all colorful and fun, from 7.99 R$.