Franchises health, beauty and wellness Grow 15.5%

According to research of the Brazilian Franchising Association-ABF franchising market made 151 R$ billion, accounted for more than 142,000 units in 2016 and grew 8.3% in revenue in about 2015. The segment of health, beauty and wellness was presented the highest billing in 2016 variation, with 15.5% high before 2015. As a result, Automotive Services recorded the second best index in the period, with 11.6%, followed by Sets, which reached 10.4% growth in comparison to 2015. Fourth, the power segment, which individually is the most representative of the franchise, kept good performance with 8.8% higher revenue over the previous year, betting on promotions and diversification of sales channels. According to ABF, the offer of new products, promotion strategies and expansion of networks are factors that explain this growth.
International Ranking
Among the countries with the highest number of franchise networks, Brazil kept fourth place. The world rankings released by the World Franchise Council, and brings in leading China, followed by South Korea and United States.