Weber Haus extends organic cane crop

Sao Paulo-the cachaçaria Weber Haus, Ivoti, inside Gaucho, should get the scoop next year the result of the expansion of organic sugar cane plantation. The crop jumped from 15.8 hectares to 22 hectares, with the goal to increase the production of the drink-currently 300,000 litres per year.
The sugar cane cultivated in new area will be harvested from 2018, so that it can meet the requirement of the US market, which demands that the crop be 36 months without use of pesticides and chemical fertilizer for a receive organic certification. In Brazil, this period is one year.
However, the cachaçaria should only see the financial result later enlargement, since the drink made from sugar cane harvested in the area still need to be aged for at least a year before we hit the market. But the prospect is that production has increased, although the Director of Weber Haus-or House of Weber in Portuguese-, Evandro Weber, don't reveal values.
For this year, he projected 20% growth in sales-the company does not disclose the volume and revenue-due to the expectation of increased demand from countries like China and Japan. "We are also in talks with new markets, that we can't go public," he says.
In addition to these markets, Weber Haus exports to 16 countries and has in the United States your main buyer abroad. The brand's products are sold in 17 u.s. States.
In Brazil, the product line is sold in 23 States cachaçaria, plus the Federal District, and the Rio Grande do Sul, the main market, accounting for 30% of sales, followed by São Paulo and Brasília. Online sales are also an important component of the business, as well as the Duty Free at the airport of São Paulo and Rio de Janeiro. Domestically, the average growth is 15% per year. "We note that the acceptance of the organic cachaça is much higher in the market, both domestic and abroad," says the Director. The product is the flagship of the company, which began in 1948 and twelve years ago produces the organic beverage
"When I worked in the fields with urea and chemical fertilization came home with burns, was working with those products," recalls the Manager. Although all the sugarcane production is organic, not all of it is certified.
According to him, in addition to more quality of life for the family, the change has improved the results. "The production was falling every year and we needed to renew it when we opted for the organic system."
Since then the result in the field was growing until arrive at 105 tonnes per hectare obtained this year, productivity 7.1% recorded in the last harvest, which was 98 tons per hectare. Before the transition, the productivity was of 60 tonnes per hectare.
All production waste is reused. The vinasse, a result of distillation, back to the field as fertilizer, for example. "We work 100% sustainable form and not depend on suppliers to produce", he adds. Still, Weber States that the company is in search of organic cane suppliers and purchasing also producers who use the traditional system.
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The concern with sustainability is not restricted to farming. Two months ago, the company invested R $300,000 in a solar power generation, able to supply the entire property with producing 54 kW per hour. "We spent R real $7000 with the electricity bill, agribusiness and the homes of employees. Now, you pay R $60 network usage rate "compares Weber, who hopes that the investment on the boards, installed on the roof of the agribusiness, if pay by up to five years.
Another factor that should boost the company's business is the launch of new products, such as gin, which will be launched at an event on Monday in Sao Paulo. On the company's version, the moonshine have yerba mate and leaf of sugar cane as differentials.