Sale of supplies via e-commerce grows 30% in the world

Supplies sales through eCommerce platforms have grown 30 percent in the 12 months ending in March 2017, points the report the future of e-commerce in FMCG, prepared by Kantar Worldpanel: consumer.

The study shows that e-commerce now represents 4.6% of all sales of consumer products globally. While the channel is growing, the market of FMCG (fast moving consumer goods or consumer goods) walks slowly, rising just 1.3 percent during the same period.
The online trade contributes to the record of 36% of the overall growth of FMCG, and overcome the consumption growth in retail offline. "Our projections show that in 2025 the FMCG online will be a business of $ $170 billion and maintain a market share of 10%," says Stéphane Roger, global Director of retail and shopping of Kantar Worldpanel: consumer.
Okorie, Shopper manager Kantar Worldpanel: Consumer Retail & Brazil, comments that "demand is latent in Brazil, since 34% of consumers seek information on price and product and 20% already shop online, but the activity is still too focused on travel and electronics in General . When purchased categories of high spin, the ticket is 10% higher than in the online vs offline, being performed by a young profile (up to 39 years) and you want to ease. Are search engines and price promotion and has among its main channels of spent the atacarejo. What doesn't favor the development in Brazil is the fact that the provision of e-commerce in the country still be restricted (only 2 of the top 5 retailers offer), with shopping experience out of which are offered by physical stores, besides not offer clear benefits to the shopper (delivery , assortment and promotion).
According to the Executive, the development of e-commerce is essential in order to be optimized trade industry actions, therefore, besides developing the categories, maximize investment. James says that retailers is the most suitable tool to generate loyalty: who buys in online is more faithful to the physical stores in the same flag. "