Continuing the approach work with the consumer, the OPEN will present the day 23 November the results of 2nd packaging Observatory, which in this edition had a focus on food category.
In this step have been observed aspects that seek to answer questions such as: • what are the market opportunities in the food sector and the consumer relationship with the packaging and on the basis of these perceptions which are the insights to innovation?
• What are the different consumer profiles and their directions in the choice of products and packaging? As each profile reflects your choices and your relationship with the packaging and which aspects are fundamental?
• which attributes of packaging – single, convenient, structure of the material, among others to be diagnosed, stand out front of each different categories of public food consumption?
To get answers to questions like these, the brands owners can improve your strategic planning and the packaging industry can offer innovations and differentiated services to their customers.
The event will take place on November 23, 8:00 at 10:00, at the Chamber of Commerce Brazil Canada (CCBC), located at r. do Rócio, 220 – Vila Olímpia, São Paulo, SP, Brazil.
More information and registration visit http://www.abre.org.br/eventos-abre/observatorio-de-embalagens/.
ABRE - 21/11/2017
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