Nescafe Origins hits the market in November

The Nescafé brand, Nestlé, presents to the market the first soluble coffee from Brazil with emphasis on its region: the Nescafé Origins. Available in limited edition, the product is made from the harvested coffee in White Eagle, in Espírito Santo. According to the company, the development of the initiative is intended to enhance the national coffee production, in addition to highlight one of the most important Conilon coffee producing regions in Brazil. The first edition of Nescafe Origins hits the market in the month of November in glass bottle of 100 g. The suggested price is R$15,00. With the launch, sales will be reversed in incentives for local coffee plantations of White Eagle: each unit of the product acquired, a change of coffee will be donated to nurseries in the region, serving a large portion of the local producers.