Marfrig Invests in Montana Brand with new line

The Global Foods, Marfrig company of animal protein-based foods, through your Beef Division, announces the expansion and the new market positioning of your Montana meat brand. With 8 cuts on Premium line, Montana now expands portfolio by creating the line day in and day out, which has 72 cuts and now offers products for the market in high volumes, the largest consumer segment. To mark the new phase, logo and packaging were redesigned and a slogan was created-"too good". For the company, the process of expansion and repositioning should expand sales of products of the brand. The products of the new line will reach the shelves of retailers in the next few days.
The Montana was created in early 2000, at the time, was directed mainly to the premium market, with vacuum packed cuts according to the needs of each client.