Heineken launches machine that produces beer in capsules

Heineken announced the release of Blade, a machine capable of producing beers from capsules. The mechanism, which offers up to eight liters of beer per unit, is similar to that used in coffee machines as Nespresso.
So far, only Germany, Austria, France, Italy, United Kingdom and Romania will have the news, still no ETA to Brazil. The machine will be sold for 499.99 pounds, the equivalent of R $2,149.00. According to the brewery, the target audience is made up of small businesses as owners of salons and Barber shops, restaurants and food trucks. The idea is also to reach consumers who prefer to gather friends at home and spending less.
With a relatively low investment for a premium beer, Heineken seeks to reclaim space in a market that loses more and more followers. According to Mintel consulting, of 2016 to 2017, this type of drink lost space between the priorities of the Brazilians.
In a survey, 35% of consumers stated be drinking less beer in General. " However, in time to spend, the public now prefers to have a better product, even if it means drinking less. Thus, the demand for better quality drinks is what moves the market, increasing sales.