90% of consumers prefer to buy Online on Black Friday

Physical stores come losing space for e-commerce and a good thermometer that is Black Friday. And, contrary to what is expected, some retailers who work in both channels have been shown to be bothered with this preference for digital, since they see their results on the physical impacted significantly. They think it needs to be fought and many have adopted the "brilliant" strategy to promote products in physical stores and making the operation in e-commerce, rowing against the tide of the market entirely.
According to a survey conducted by the BlackFriday.com.br website, and the originator of the event in Brazil, among Brazilian consumers, 90% conduct your purchases through the internet during the event. According to the study, 52.5% perform purchases online, only 10.7% only in physical stores and 36.7% both online and at physical stores. For those who buy at e-commerce, the computer is the tool most used, with 62.4%. Smartphones and cell phones appear in second place with 16.7%, and the tablets in third, with 0.9%. In addition, 20% of respondents using more than one device to take advantage of promotions.
E-commerce sales Can Spend shopping in Christmas in 2017, for the first time, a survey conducted by the credit protection service (SPC Brazil), brings you the online stores surpassed the shopping malls as Christmas shopping. 40% of consumers claim that focus on internet purchases-it represents an improvement of 8% compared to 2016. Following are the shopping malls (37%), Department stores (37%) and street shops (26%). Favourite online addresses are the sites of large retailers (68%), classified sites for buying and selling (42%) and shops specializing in clothing and accessories (34%). In the opinion of the respondents, the more factors weigh in choosing the selling point is the price (58%), offers and promotions (50%), diversity of products (27%) and the quality of care (20%).