Valley high billing provides around 25% this year in Brazil

Sao Paulo-the Valley, irrigation systems company of the Valmont, should expand by up to 25% on your billing Brazil in 2017. The growth is a result of the restructuring of the country branded resellers.
According to the Chief Executive Officer of Valmont in Brazil, Renato Silva, the brand holds 60% of the market share in the segment of central pivots in the country and should grow between 23% and 25% in relation to the performance achieved last year. "We did some internal actions, such as redistribution and opening new dealerships in strategic points, which should ensure a better result this year," says Silva.
The process began four years ago, when the brand had 26 points of sale. Today, there are 60 representatives. "Our challenge is to make this technology reaches the producer and, for that, we need to be present in regions where there is higher demand, as Minas Gerais, and also needs to be generated," he says.
He cites as an example the Northeastern States and the South of the country, with regard to the use of pivots. "It happens, in part, by the lack of culture of use of technology," he says. "We still need to show to the farmer that irrigation is a safe which ensures the production, delivering the water needed at the right time," adds the Manager.
For the next year, Silva estimates an increase between 5% to 10% for the sector. "I believe in a recovery to the levels in 2013 and 2014, years that were very positive for business." For the Executive, part of that expectation is due to a separation of the political crisis of the economy, which gained momentum this year.
The Valley is a u.s. Group company Valmont, based in Nebraska, which also operates in Brazil with the Irriger focused on irrigation management. Although the two operate independently, offer complementary products to the farmer.
The Valmont invoice $ $3 billion globally per year, has 11000 employees and has 60 years in the market.
Scenario
The Atlas data: Irrigation water use in irrigated agriculture ', released yesterday by the National water Agency (ANA), help to understand the market in which the Valley is entered.
According to the report, Brazil has 6.9 million hectares used for the production of 70 cultures using various irrigation techniques. Of this total, the irrigated area with central pivots corresponds to 1.3 million hectares, whereas data from ANA and Embrapa, compiled in 2016. According to research, the irrigated area in Brazil represents only 20% of the potential for activity in the country. "Irrigation is a new step in the process of evolution of agriculture, after the improvement of planting, harvesting and spraying," opines the leader of Valmont in Brazil.
In the Division by region, the South East has the largest irrigated area in the country, with 2.7 million hectares, followed by the southern region, with 1.6 million hectares; Northeast, with 1.1 million hectares; The Midwest, with 1.1 million hectares and the North with 194,000 hectares.
Among the main irrigated crops in the country's rice in the South and Tocantins; sugarcane, in the northeastern coast and in the Center-South, and grains such as corn and soybeans irrigated with central pivots in Goiás, Minas Gerais and Bahia.
The study points out that, although the growth of the irrigation results in greater use of water, the activity contributes to the increase in productivity in the field and in easing climate risks.
According to the United Nations food and Agriculture Organisation (FAO), Brazil is among the 10 Nations with the largest irrigated area on the planet.
Among the world leaders are China and India, with about 70 million hectares of irrigated each, followed by the United States, with 26.7 million hectares; Pakistan, with 20 million hectares and Iran's 8.7 million hectares.