Brazil moves $ 27.5 billion with healthy foods

The growing interest for a healthy life is increasing the search for functional foods, Organics and closer to natural production. And creates opportunities for companies to act in a market billionaire who has been excelling in the traditional foods, according to consulting firm Euromonitor.
2015 research consultancy reveals that the world market for organic food and drinks, functional and health and welfare generated revenue of 726 billion dollars. The Brazil is the fifth largest health food market, moving 27.5 billion dollars. In the period between 2010 and 2015, the accumulated growth of 44%, the Brazilian was almost triple the world average (15%).
"There is a consolidated market healthy food in Europe and the United States, who want to consume fresh, with a few chemical additives. In Brazil, this demand tends to grow, mainly by the demand for foods with more nutritional qualities, "according to Julian Ahmed, Director of the Climate Policy Initiative Organization in Brazil and professor of Economics at the PUC-Rio.
In supermarkets, you can see that consumers are becoming interested more for food and drinks with low chemical components. Kantar Worldpanel: consumer survey of July 2015 about consumption habits reveals that 79% of consumers admitted having replaced the conventional feed for healthier foods.
In some cases, traditional categories recorded drop in sales. As the caster sugar, which has retreated 7 percent in the first half compared to the same period last year. On the other hand, the search for demerara version, without chemical additives, rose 47% and the organic, 88%. Dry pasta sales showed growth of 4%, but the full version has grown more: 11%.
The space to grow in the health food market in Brazil is still too big compared to the rest of the world. The national production has to grow at 20 percent until 2020 to meet global demand, according to the former Minister of agriculture Roberto Rodrigues. And the healthy foods may account for a growing slice of that market.