Aseptic packaging and guarantee health care consumption of fresh coconut water and boost market

The coconut water wins more and more space in the national market. Initially discarded after use of the fruit due to lack of a packaging and processing technology that ensure the preservation of nutritional characteristics and the taste, the drink, for 20 years, is packed in aseptic carton packs, which allows their conservation, without need of refrigeration.
The beverage industry won a new niche market with the development of long-life packaging of Tetra Pak for the coconut water. The first release was of the KeroCoco brand, produced at the time by Amacoco, in 1995. After the one-liter containers, the single, with the advantage of enabling the consumption of the product at any time and place. Today consumers are the product in packages of 1 liter, 350 ml and 200 ml.
"The protection afforded by the packaging, added to the heat treatment and aseptic packaging, guarantees quality of coconut water for a longer period, besides not incorporate filling oxygen, preventing the oxidation of the liquid", explains Carolina Eckel, marketing manager for Tetra Pak drinks..
Market
Despite the retraction point economic scenario in many sectors, the coconut water industrial category grew 19.8% between 2010 and 2015, according to Tetra Pak. According to Carolina, there is opportunity to expand as there is raw material available and consumer demand for convenience and healthy products.
The national consumption is estimated at about 350,000,000 of liters a year, according to a survey of 2014 released by Embrapa (Brazilian agricultural research Company). In the ranking of the largest coconut producers in the world, Brazil appears in fourth place, with a crop of around 2,800,000 tons, getting behind the Indonesia, Philippines and India. Considered only the production of coconut water, Brazil is a world leader and R$ this whole 450,000,000 moves.
Estimated at 0.32 litres/year per capita, consumption is still in its infancy compared to soda, which reaches 86 litres/year. But the market potential is promising, competing with isotonic type drinks, among other functional properties.