Congraf cartridge packing the new product line of mother earth signed by the beautiful Gil

Mother Earth has just launched a Beautiful line Gil, signed by Psychology and presenter. The novelty includes eight tasty products made with organic and natural ingredients of brazilian biodiversity inspired in their recipes: Bread Organic cassava, Tapioca, Organic Cakes, Ritto of Chef (mix with four types of brown rice), millet (grain nutritious and versatile adaptable to various dishes and recipes) and the deal MPB (Brazilian Ready Mixture), mix containing licuri chestnut, cocoa nibs , baru nut and cashew nuts.
For packagings, the brand is a reference of consumers looking to maintain a healthy diet on a daily basis, signed a partnership with the Congraf packaging and together developed an ideal project to introduce them to the consumer at the point of sale. The main idea was to use the packaging development to inform consumers that the beautiful Gil and mother earth have teamed up to launch products and incredible recipes, easy to prepare and very tasty. Through natural foods, organic, and that do well and reconnect us to the joy of cooking, highlighting Brazilian ingredients.
Concept and art were created internally by own mother earth, under the responsibility of the Designer Thiago Straws. " I was very happy with the results of the mother earth line by Beautiful Gil. We can achieve our goal of creating a range of differentiated products, innovators, with taste and health. The cheerful packaging, aspirational and detached, reflect both the identity of mother earth and the Beautiful. In addition, possess basic preparation guidelines or a special recipe suggested by the very Beautiful. The Congraf contributed to this solution on the appropriateness of the structure, agility in the process and in the quality of the packaging, "explains Straws.
The cartridges have advantages that facilitate the handling and also ensure the safety of products. The model was developed for automatic filling, enabling a secure packaging. One of the highlights of the box was the opening with zipper curve and designed with locks, allowing the consumer can close the packaging and keep the remainder of the product, keeping the use of the box any longer. The automatic background with reinforcement to avoid opening or rupture, was also item thought to ensure safety in the packaging.
"It''s always very important to sit down with the client to understand exactly what your need. In this project, in addition to the items designed for secure storage, print finishes gave prominence to the arts, which should generate a quick and direct communication with the consumer. The templates have been customized for each product, with printed logo and the image of the packed product. Some boxes have window for product demonstration, with the cut out completely in harmony with the art. However, both the reliefs as the Windows, were inserted through a Congraf process, practical and low cost, which does not impact on the final cost of the cartridge, "says Cesar Costa, Packaging Designer of Congraf.