Cold Boosts Sale of heaters and Wines

According to a survey conducted from May 15 to June 15 for E-bit, a company specialized in e-commerce information, sales of items such as heaters and wines rose on colder days within this period. For e-commerce retailers, the station can represent opportunity to greater output of these products. "Because of the characteristic geographical dimension of Brazil online retailers must use the Analytics and behavioral marketing tools to enhance investment in targeted online media, selling products which are intended for consumers in each region of Brazil", says the CEO of E-bit, Pedro Guasti.