Global beer market back up 0.7%

Global beer sales shrank 0.7 percent in volume last year, compared to 2014. The retraction was the first in 30 years, according to Plato Logic, which collects information about the brewery.
In the five largest beer markets, accounting for more than half of global consumption, sales decreased 2.4% in volume in 2015. Africa was one of the few positive highlights to next 2.8%.
The African continent is one of the most promising markets in the world for the breweries, with projected growth of 5% per annum between 2015 and 2020. In more mature markets of Eastern and Western Europe and North America, in contrast, is predicted growth of 1% or less in five years, according to British research firm Canadean. Consumption in Africa should be driven by economic growth, urbanization and, mainly, the increase in the economically active population.
Remember that one of the main reasons for the Anheuser-Busch InBev (AB Inbev) leave for the acquisition of SAB Miller, for more than $ 100 billion, it is the access to the African market, where he still crawls. The merger is under evaluation of regulatory authorities.
The beer market should return to growth in 2016 with a breakthrough around 1.5%, according to Plato Logic. The estimate provides for a certain recovery in the Chinese market.
The Dutch Heineken, the leader in volume of beer sold in the world for three decades, could lose the lead for Budweiser, AB Inbev, later this year, according to Plato Logic.