Consumer market demands more sustainable packaging

A survey shows that 61% of American consumers have considered more sustainable packaging when deciding which product to buy, and almost 70% would consider switch brands if they show best environmental practices. In line with this trend, Novelis North America expands sales of evercycle, first industry portfolio to offer a product with high recycled content for the specialty market.
In the case of food packaging, the evercycle is the only product to contain 100% recycled content, with 90% of the content from post-consumer products (sent for recycling after use by the consumer) and 10% from the scrap production process. "Strategic partners, both of the automotive market as, in addition to industrial packaging, are interested in replacing current leagues for alloys with high recycled content," says Brad Thomas, Director of sales and marketing for Novelis North America leaves, confirming the negotiations with major brands such as Walmart, Target and Kroger. Today, the team of leaves of the Novelis North America primarily serves three markets: packaging for food, heat exchangers for automotive and industrial sector.