Black Friday can save sales of the semester

The Brazilian e-commerce projects revenues of R$ 2.14 billion on Black Friday, between 24 and 27 November, according the ABComm (Brazilian Association of Commerce).
If confirmed, the growth will be 18% compared to last year, according to the entity. It is estimated that 7,630,000 of applications are made online.
The projection of average purchase value is 280 R$. Cell phones, electronics, materials and appliances must have increased demand among consumers.
The occasion should boost in 24% of e-commerce sales in the second half of this year, compared to 2015, second the Criteo, multinational technology.