Tuesday, October 18, 2016

PepsiCo wants less sugar in soft drinks

PepsiCo has defined goal to reduce the amount of sugar in its soft drinks around the world, as part of a set of objectives to combat criticism that involve problems ranging from obesity to climate change.
The company based in New York, in the United States, will announce on Monday (17/10) that, by 2025, at least two-thirds of your drinks will have 100 calories or less added sugar per serving of 12 oz (approximately 354 ml), a high before the approximately 40% now.
The change, which the company plans to achieve by introducing more zero or low calorie drinks and revamping existing ones, with PepsiCo and Coca-Cola rival being increasingly criticized by health experts and Governments that the blame for feeding epidemics of obesity and diabetes.
PepsiCo says the new global goal is more ambitious than the previous goal of reducing sugar in 25% in certain beverages in certain markets until 2020.
Despite the name, PepsiCo gets only 12% of its annual revenue of 63 billion dollars with the soft drink of the same name. A quarter of the revenue comes from carbonated drinks like Mountain Dew, and the rest of water and juices, plus snacks and sauces for appetizers.
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