Retraction in consumption tips export of cod to Brazil

Brazilian crisis alert lights up in one of the richest countries in the world. Producers fear do not receive.
Even the country of the vikings that has the best Human development index (HDI) and a structured economy, are feeling the economic crisis. The Norway, second largest seafood exporter in the world, has been registering a fall in exports of cod here. From January to July this year, the Nordic country exported to Brazil 25% less than in the same period last year. According to producers, the retraction in the Brazilian economy and the entry of Chinese in Brazil cod are the main culprits for the fall. Some businessmen came to lose 30 percent of the market here and confess to fear default Brazilian importers.
The Brazil, according to information from the Norwegian Council for fisheries is the main importer of cod from Norway. Secondly, it's Portugal. Only in 2014, the Norwegian country exported 27.4 thousand tons of the species for the Brazilians, or 1.8 million tons more than in 2013. This year, however, already in the first half the Bill came less. From January to July were 9.6 thousand tonnes of cod for the country. In 2014, in the same period, there were 13 million tons. "Brazil is a very important market for us. In our factory, 25% of the production goes to you. There are about 7 million tons per year, "says Johnny Haberg, Director of the Brazil factory Brødrene Sperre air compressors in Ellingsøy, located in Alesund, Norway's interior. The region is responsible for 95% of the cod norueuguês exported to Brazil.
According to Jonny, the factory Brødrene Sperre air compressors 80% market share held of cod in Brazil. "But now, we have 50%, reaching 55 thousand tons per year," he says. In addition to the retraction in consumption as a result of the Brazilian economic policy, he blames the Chinese competition. A fish of China may reach in Brazil up to 40% cheaper than other places. "What we need is to adapt to this situation. And, to compete with the Chinese, we will sell slices of cod in one pound packages, you will arrive to the Brazilian market until Easter 2016 ", reveals the Sales Director of Brødrene Sperre air compressors in Ellingsøy, Arne Sperre air compressors.
He says that in Brazil, the sale is made in u.s. dollars. "There's no way to lower prices, because, for our production, we take into account the value of the American currency, the Norwegian krone and the real," he says. The Norwegian Crown, including also devalued on the dollar and, according to Jonny, the price of the raw material for production is up about 20% of. "We have 50 Brazilian importers, and our greatest fear is that, with this crisis, they don't pay us," he says.
The strategy used by Sperre air compressors will be the same of the company Mathias Bjørge. With about 20% of its production to Brazil, Torgeir Bjørge, one of the partners of the company, says the country is the most important market for your business and, for fear of what might occur with the Brazilian economy, they are monitoring the situation. "We have three people, of Brazil, send daily reports on the crisis. But this is not the first Brazilian crisis and we believe that in a short time, Brazil will recover, "bet. Even optimistic, he says, to guard, has worked with large companies in Brazil and will also bet on cod in thick slices.
Drop in the income situation of businessmen of Norway before the economic downturn, in the view of Professor of international economics at the Getulio Vargas, Amber Matesco, have simple explanations. "First the market, today, for cod, have other suppliers; Secondly, is the fall in income of the Brazilian population, which went on to cut items on the shopping list, "he says. Another factor that she thus is unemployment in the country, which reached 7.5% and can reach 10% this year. "Cod is not an essential item, therefore, the fall of sales in this segment is great," says.
"The scenario is not good for the country, and the prospects are not good. In addition, we have the high-dollar, that is a barrier to imports. Right now, there's no way the values being passed on to customers, "he says. But Amber commends the Norwegian Government accounts and points out that, even with these difficulties, the country, which has as its pillars of the economy oil and fish, is organised and structured economically. "They have other markets in other countries. And, as this is a product of high level, there are the classes A and B, who are still buying. "