Tuesday, August 25, 2015

Juquinha, the country's most famous bullet, back on the market on Monday

Treat that caused national commotion to stop being manufactured resumes on Monday sales
End of bitterness for the orphans of the bullet Juquinha. As of Monday, at least 200 stores in Rio, and much of the Country, the first shipment of 28 tons of new version of delicacy, whose coveted secret formula was purchased by businessman Rio Antonio 57 years, Tank, and his son, Victor, Tank 25. In may, the closure of the factory that produced the bullet, in Santo André (SP), as the DAY reported exclusively, caused a national uproar, with even abroad.
Juquinha lovers can rest easy. She never miss on the shelves, "Victor. The return of mass distribution will be marked initially with the traditional taste, Tutti-Frutti. Starting in October, four others — grape, raspberry, strawberry and Apple-green — also will be marketed.
To realize the dream of millions of children and adults, the bullet will be exported to more than 80 countries in the coming months, 20 more than 2014. Victor and his father changed their plans at the last minute and, instead of a company of Parrots (SP), closed a contract for the production of confectionery in Lajeado, 120 km from Porto Alegre (RS).
The Food Forest, one of the five largest in Brazil, with 700 million manufacturing 400 candy different kinds per month, and the largest in Latin America in making lollipops plans, has pledged to hand over 300 tons of bullets Juquinha over six months. "Participate in the realization of the dream of children, adults and the elderly, to have access again to Juquinha, being a sweet pleasure", says the commercial Forestry Superintendent, André Metz. After waiting for three months, to please consumers, a MIME: "in this first series, Tutti-Frutti flavor will have the sour a little bit steeper", reveals the businessman Victor.
To fulfill the contract with Anthony and Victor, Metz reveals that three segments of equipment suffered adaptations. Each one of the machines is now able to cut the gum in square format (only Brazilian) and pack up to 600 units per minute.
The back of Juquinha to trade promises to increase even more the candy industry, which last year alone reached r $ 9.2 billion in sales.
Vendors and consumers celebrate
Resellers and consumers of bullet Juquinha are euphoric. "Look who's back!", announced on his website the Marsil, one of the largest distributors in the country. "I can't believe!. OBA! The taste of my childhood came back! ", commented the history professor Inezita Jarbas, 43.
Almost ubiquitous in children's birthday gifts for many decades, the brand, which was founded in 1945, is also part of the economic history of the country
Printed in advertisements, boxes, packages, and roles that involve the bullet, the figure of the boy, brand mascot, Juquinha suffered some changes, without losing the essence of the image of Blondie that consecrated the world, throughout its 64 years of existence. In addition to clothes, the fairer the health and sport, the boy stopped being my chubby child and lost the sardines of the cheeks. Now hitting ball appears, wearing kimono, skate and bike.
"He started to have more to do with health and with the Pike from the Olympics Rio 2016", Victor. According to the Manager, for now there's no way size how many jobs around the Juquinha produces, even in the face of economic crisis. "Indirectly, we are sure to be thousands, counting on the whole chain of production, distribution and sales at home and abroad," says Victor, noting that today Brazil is the third largest producer of candies, lollipops and candies on the planet.
Ex-peddler, Antonio bought the Tank and the formula to share their recollection of the Italian Giulio Sofio, 77. About values, he make jokes. "Juquinha only has two secrets: the formula and the numbers," he says, adding that soon the brand will also produce lollipops, sugar-free candy drops and chewing gum.
Brasil Econômico
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