Coca-Cola will replace 100% of the water that uses until the end of the year

Coca-Cola Co. and its bottling partners hope to replace all the water used in their factories by the end of 2015, reaching so an ancient goal of conservation five years ahead of schedule.
The soft drinks giant, which announced the goal of replacement in 2007, said he is already "balancing" about 94 percent of the water, which means that the company give most of that use.
Coca-Cola employs different systems to restore water, such as treatment of waste in their factories and reforestation projects.
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"As a consumer of water, the Coca-Cola system has a special responsibility in protection of that shared resource," said CEO Muhtar Kent said in a statement on Tuesday.
This project aims to ensure that the company will have enough water to meet their needs and also reassure consumers who are concerned about the drought in California and elsewhere.
Originally, Coca-Cola had planned to spend to replace all the water that consumes up to 2020.
By 209 projects in 61 countries, the Atlanta-based company and its bottling partners have returned nearly 153.6 billion liters of water, according to the company.
The Coca-Cola system also recycled 126.7 billion litres of water after the treatment of waste. Together, these numbers must reach the goal of the company until the end of 2015, based on sales volume of 2014.
Risk reduction
The program has more to do with a need for strategic business than philanthropy, said Greg Koch, global Director of water management for Coca-Cola, in an interview.
Local access to water is vital to the success of the company, he said, because "the price we set for our products requires them to be produced and distributed locally.
When there is water stress, "this presents risks to the communities, to ecosystems and to all companies that operate in place – including ours," said Koch.
As part of the initiative, Coca-Cola joined other organizations to increase access to water and protect watersheds. Even after reaching the latest goal, there's still a lot of work ahead of us, said Koch.
"Still exist watersheds--regardless of how much we repusemos--with water stress and, therefore, there are risks for ecosystems, for these communities and to the economies in which we participate," he said.
"We need to continue working far above any percentage of our sales volume because it is a vital corporate risk which is fundamental to our business model."