Black Friday ever moving technology sector

São Paulo-it's little more than three months for the Black Friday, one of the most important dates of the year for e-commerce. But, despite the distance, the providers you already are preparing to support the major operation of virtual stores during the event.
In Excess, the date is cause for concern for at least a month. "We started four months before", says the commercial Director, Sergio Maldonado-in this year, Black Friday occurs the day 27 November.
Malik reported that the checks period has begun. "We conduct so-called stress tests, when we force the client infrastructure to meet their limits", explains the Executive.
Another bet of the company is to provide a page parallel waiting in case of overload-mechanism similar to deploying by the company for the sale of tickets for the World Cup 2014.
"We need to retain the client onto the page vent," says Malik. The desire of Excess, however, is to ensure the availability of stores through the network of support offered, so the use of the waiting rooms.
Challenges
The latest edition of Black Friday in Brazil moved R $ 871,9 million in sales, according to ClearSale. The Foundation already Procon Sao Paulo recorded 1,356 complaints-most by the unavailability of products and site failure.
Efforts to prevent the problems affect the conversion of sales this year are also happening in Level 3. The Director of sales and e-commerce company, Daniel Falbi, says that, like last year, the company plans to set up a 48-hour shift to support customers on the date.
"Have we seek to know about network bottlenecks in firewalls [solutions] and in the processing of invoices," Falbi. "The e-commerce must make these decisions in advance". To this end, the Level 3 If set to expand the capacity of its data center in Cotia, in the greater São Paulo. "It is precisely for occasions like this," explains Daniel Falbi.
The Executive still advocated caring for the first few hours of the date, the most critical, according to professionals who work in the area. "They say the rest of the day", defines Falbi. Sérgio Martins, Exceed, agrees. "The big concern is hold the ' blast ' from midnight," says, reporting that, in certain cases, the drive can multiply up to twenty times during the turn for Friday.
Even if the transactions do not get a jump of that size, the smaller e-commerce must also examine whether the hiring of a support service makes sense within its operations.
Training
Is thinking about the smaller retailers that the Brazilian Chamber of Commerce (camara-e.net) offered, in partnership with the free trainings for Braspag, entrepreneurs. Among the topics covered are the legal aspect, care with mobile applications, means of payment and digital marketing.
Entries for the Legal Seal Black Friday, camara-e.net, offered by began last Friday-the autorreguladora initiative aims to defend both customers as shopkeepers. Last year, 739 enterprises registered on the seal; the expectation is that this double number in 2015.