Bavaria Expands Investments

The Heineken brand Brazil launched a campaign focused in São Paulo and Goiânia (GO). Created by agency Talent, communication has visual identity linked to country music, the main area of operation of the brand. The campaign brings three videos for online media and materials out of home in the cities of Marília, Bauru and Ribeirão Preto. The brand is also closed a partnership with Vevo, sponsoring a playlist of songs hinterland. This year, the Bavaria plans to double the number of sponsorships to the sertanejos, by increasing their investments in 50%.