PA reinforces brand strategy in flag Assai

The Assai launched a unique brand called Econobom, with a focus on items of Bazaar, hygiene and cleaning products. "The brand was created to be a significant alternative for those who need to pay less, but without giving up quality, what is differential in time of financial tightening," explains Paul Deacon, commercial Director of Assam.
The line has the following items: 4 ply toilet paper and paper towel rolls, 16 with 2 rolls, 22 x 20 paper napkins and paper napkin 32 x 30. The products are distributed in stores of Assai in July and must grow in number until December this year.
According to the GPA, the controller obtained by SM flag during the fair of Apas, in May this year, the own brands already represent 14% of group sales. The company's strategy for the MPs has been to offer exclusive brands, with disassociados names of flags, as Taeq. The prices tend to be about 20% lower than the leading brand. "The brand was created to be a significant alternative for those who need to pay less, but without giving up quality, what is differential in time of financial tightening," explains Paul Deacon, commercial Director of Assam.
The line has the following items: 4 ply toilet paper and paper towel rolls, 16 with 2 rolls, 22 x 20 paper napkins and paper napkin 32 x 30. The products are distributed in stores of Assai in July and must grow in number until December this year.
According to the GPA, the controller obtained by SM flag during the fair of Apas, in May this year, the own brands already represent 14% of group sales. The company's strategy for the MPs has been to offer exclusive brands, with disassociados names of flags, as Taeq. The prices tend to be about 20% lower than the leading brand.