Ments innovates and launches the first chewing gum refill

The Mentos brand is the first category to bring the format to the national market. The novelty was built to the lines of Mentos Pure Fresh bottles, Fresh Mint and Wintergreen flavors. The product contains 28 units, the same amount of gum from the bottle, and is also no sugar. The packaging is recyclable and metallic cartridge. In addition, the format offers more savings to the consumer, since the novelty is 25% cheaper than regular packaging. "Consumers seek economic packages in various categories, is a trend that only grows in the country", says the Director of marketing at Perfetti Van Melle Brazil, company owner, Amy Mathai. With the launch of refill the company hopes to increase sales of its line of bottles and win new customers. The release is focused on segment of supermarkets and pharmacies. "The brand Mentos gum is a leader in sales of packaging in the bottle, which is a product with high added value. Currently, we have a strong presence in check-outs, but also hope to increase our participation in the shelves of the stores, "explains the Director.