Brands investing Grows in the crisis

Study released yesterday underscored market opportunities to grow. According to Nielsen, April 2014 to April 2015, 40% of the leading brands have managed to grow with distribution strategies, offers and new products (flavors and variants). "The time is very challenging and therefore promote actions probes is an excellent way," said Sabrina Balhes, customer service Executive of Nielsen. "The leading brands must find the best cost-benefit equation, because the consumer is in a moment of choice for economic issues; already challenging for brands, there is a great opportunity to generate trial and win the loyalty of new customers, "he concluded.